Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan

By: Ryan, DamianContributor(s): EBSCOPublication details: Kogan Page 2017Edition: Fourth editionISBN: 9780749478445Subject(s): Internet marketing | Social media | Strategic planning | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | BUSINESS & ECONOMICS / Advertising & PromotionLOC classification: HF | 5415Online resources: HELP e-Books Repository Summary: https://library.help.edu.my/
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