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Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz

By: Kumar, VContributor(s): Reinartz, Werner | Springer - (Obtain eBook from Library counter)Publication details: Springer 2018Edition: 3rd edISBN: 9783662553817Subject(s): Customer relations - Management | Big data | LeadershipLOC classification: HF | 5415Online resources: HELP eBooks Repository Summary: http://library.help.edu.my/

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Item type	Current library	Call number	Status	Date due	Barcode
eBooks	HELP UNIVERSITY (HU) New Materials Shelf	HF 5415 Kum (Browse shelf (Opens below))	Available		EB000247

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