International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe and Alexandra Kenyon

By: Doole, IsobelContributor(s): Lowe, Robin | Kenyon, Alexandra | BCPublication details: Cengage Learning 2019Edition: 8th edISBN: 9781473758742Subject(s): Export marketing - ManagementLOC classification: HF | 1416
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