Consumer behaviour : implications for marketing strategy / Del Hawkins, Cathy Neal, Pascale Quester.

By: Hawkins, DelContributor(s): Neal, Cathy M.; Quester, PascalePublication details: Irwin 1994Edition: 1st Australian edSubject(s): Consumer behavior - Australia | Consumer behavior - Australia - Case studies | Market surveys - Australia | Market surveys - Australia - Case studiesLOC classification: HF5415.32 | Haw.
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