Strategic marketing : cases and applications / David W. Cravens, Charles W. Lamb.
Publication details: Irwin 1983Subject(s): Marketing - ManagementLOC classification: HF5415.13 | Cra.No physical items for this record
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| HF5415.13 Chr. Marketing logistics / | HF5415.13 Chr. Marketing logistics / | HF5415.13 Cra. Strategic marketing : cases and applications / | HF5415.13 Cra. Strategic marketing : cases and applications / | HF5415.13 Day. Market driven strategy : processes for creating value / | HF5415.13 Day. Market driven strategy : processes for creating value / | HF5415.13 Dun. Principles of advertising and IMC / |
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