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Strategy and process in marketing / John A. Murray and Aidan O'Driscoll.

By: Murray, John AContributor(s): O'Driscoll, AidanPublication details: Prentice Hall 1996Subject(s): Marketing - Management | MarketingLOC classification: HF5415.13 | Mur.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.13 Mur. (Browse shelf (Opens below))	Available		H004979

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Previous	HF5415.13 Mar. Marketing strategy : a decision-focused approach /	HF5415.13 Mar. Marketing strategy : a decision-focused approach /	HF5415.13 Mul. Marketing management : a strategic decision-making approach /	HF5415.13 Mur. Strategy and process in marketing /	HF5415.13 One. Developing a winning J. I. T. marketing strategy: the industrial marketer's guide /	HF5415.13 Pal. (The) marketing strategy desktop guide /	HF5415.13 Par. Developing successful marketing strategies : AMA marketing toolbox /	Next

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