Principles of marketing / Philip Kotler and Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gray; Paczkowski, Thomas J.; Principles of marketing : Learning guidePublication details: Prentice Hall 1999Edition: 8th ed., Learning guide / Thomas J. PaczkowskiSubject(s): MarketingLOC classification: HF5415 | Kot.
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