Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.

By: Lovelock, Christopher HContributor(s): Patterson, Paul; Walker, Rhett HPublication details: Prentice Hall Australia 1998Subject(s): Service industries - Australia - Marketing | Service industries - New Zealand - Marketing | Customer services - Australia - Marketing | Customer services - New Zealand - MarketingLOC classification: HD9980.5 | Lov.
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