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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Hawkins, Del IContributor(s): Best, Roger J.; Coney, Kenneth APublication details: Irwin/McGraw-Hill 1998Edition: 7th edSubject(s): Consumer behavior - United States | Market surveys - United States | Consumer behavior - United States - Case studiesLOC classification: HF5415.33 | U6Haw.Summary: Includes diskette.

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