HELP Learning Resource Centre catalog › Details for: Marketing communications classics : an international collection of classic and contemporary papers /

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Marketing communications classics : an international collection of classic and contemporary papers / Maureen FitzGerald and David Arnott.

Publication details: Business Press, Thomson Learning 2000Subject(s): Communication in marketingLOC classification: HF5415.123 | Mar.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.123 Mar. (Browse shelf (Opens below))	Available		H004757
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.123 Mar. (Browse shelf (Opens below))	Available		H004759

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Previous	HF5415.123 Bur. Introduction to marketing communication : an integrated approach /	HF5415.123 Con. Connected marketing : the viral, buzz and word of mouth revolution /	HF5415.123 Kit. Marketing communications : principles and practice /	HF5415.123 Mar. Marketing communications classics : an international collection of classic and contemporary papers /	HF5415.123 Mar. Marketing communications classics : an international collection of classic and contemporary papers /	HF5415.123 Net. Networks in marketing /	HF5415.123 Pic. Integrated marketing communications /	Next

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