Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont.

By: Phillips, CeliaContributor(s): Pruyn, Ad; Paule-Kestemont, MariePublication details: J. Wiley 2000Subject(s): Marketing - Europe - Case studies | Export marketing - Europe - Case studiesLOC classification: HF5412.12 | E8Phi.
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