Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.

By: Neal, CathyContributor(s): Quester, Pascale; Hawkins, DelPublication details: McGraw-Hill 1999Edition: 2nd edSubject(s): Consumer behavior - Australia | Consumer behavior - Australia - Case studies | Market surveys - Australia | Market surveys - Australia - Case studiesLOC classification: HF5415.32 | Nea.
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