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Essentials of marketing / E. Jerome McCarthy, William D. Perreault.

By: McCarthy, E. JeromeContributor(s): Perreault, William DPublication details: Irwin 1991Edition: 5th edSubject(s): MarketingLOC classification: HF5415 | Mac.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415 Mac. (Browse shelf (Opens below))	Available		H004567

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Previous	HF5415 Lan. Introduction to marketing : a step-by-step guide to all the tools of marketing /	HF5415 Lev. (The) marketing imagination /	HF5415 Lev. Guerilla marketing : how to make big profits from a small business /	HF5415 Mac. Essentials of marketing /	HF5415 Macd. Marketing plans : how to prepare them, how to use them /	HF5415 Maj. (The) essence of marketing /	HF5415 Maj. (The) essence of marketing /	Next

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