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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

By: Donaldson, BillContributor(s): O'Toole, TomPublication details: J. Wiley 2002Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial managementLOC classification: HF5415.55 | Don.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.55 Don. (Browse shelf (Opens below))	Available		H012880

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Previous	HF5415.55 Bla. Customer equity : building and managing relationships as valuable assets /	HF5415.55 Bru. Relationship marketing : management of customer relationships /	HF5415.55 Chr. Relationship marketing : creating stakeholder value /	HF5415.55 Don. Strategic market relationships : from strategy to implementation /	HF5415.55 Ega. Relationship marketing : exploring relational strategies in marketing /	HF5415.55 Fos. Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /	HF5415.55 Gor. Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever /	Next

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