Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

By: Hutt, Michael DContributor(s): Speh, Thomas WPublication details: Harcourt College 2001Edition: 7th edSubject(s): Marketing - Management | Industrial marketing - Management - Case studies | Marketing - Management - Case studiesLOC classification: HF5415.13 | Hut.
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