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Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

By: Berry, Michael J. AContributor(s): Linof, Gordon SPublication details: J. Wiley 2000Subject(s): Data mining | Customer relations - ManagementLOC classification: HF5415.125 | Ber.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.125 Ber. (Browse shelf (Opens below))	Available		H004776

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Previous	HF5415.125 Ber. Data mining techniques : for marketing, sales, and customer support /	HF5415.125 Ber. Data mining techniques : for marketing, sales, and customer support /	HF5415.125 Ber. Data mining techniques : for marketing, sales, and customer support /	HF5415.125 Ber. Mastering data mining : the art and science of customer relationship management /	HF5415.125 Lin. Mining the Web : transforming customer data into customer value /	HF5415.125 Ols Introduction to business data mining /	HF 5415.1255 Hac Marketing in context : setting the scene /	Next

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