From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.
Publication details: Butterworth/Heinemann 2001Subject(s): Brand name products - Management | Brand name products - Valuation - ManagementLOC classification: HD69 | B7Dec.| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HD69 B7Dec. (Browse shelf (Opens below)) | Available | H001185 |
10100
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