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Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J. A. Berry.

By: Linoff, Gordon SContributor(s): Berry, Michael J. APublication details: J. Wiley 2001Subject(s): Data mining | Customer service - Data processingLOC classification: HF5415.125 | Lin.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.125 Lin. (Browse shelf (Opens below))	Available		H004774

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Previous	HF5415.125 Ber. Data mining techniques : for marketing, sales, and customer support /	HF5415.125 Ber. Data mining techniques : for marketing, sales, and customer support /	HF5415.125 Ber. Mastering data mining : the art and science of customer relationship management /	HF5415.125 Lin. Mining the Web : transforming customer data into customer value /	HF5415.125 Ols Introduction to business data mining /	HF 5415.1255 Hac Marketing in context : setting the scene /	HF5415.1255 Hol Cultural strategy : using innovative ideologies to build breakthrough brands /	Next

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