Marketing moves : a new approach to profits, growth and renewal / Philip Kotler, Dipak C. Jain, Savit Maesincee.

By: Kotler, PhilipContributor(s): Jain, Dipak C.; Maesincee, SavitPublication details: Harvard Business School Press 2002Subject(s): Marketing | Telemarketing | Marketing - ManagementLOC classification: HF5415 | Kot.
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