Marketing strategy : a decision-focused approach / Orville C. Walker...... [ et al. ].

Contributor(s): Walker, Orville CPublication details: McGraw-Hill/Irwin 2003Edition: 4th edSubject(s): Marketing - ManagementLOC classification: HF5415.13 | Mar.Summary: Includes CD-ROM.
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HF5415.13 Mar. (Browse shelf (Opens below)) Available H004978

10720

Includes CD-ROM.

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