HELP Learning Resource Centre catalog › Details for: Customer relationship management : integrating marketing strategy and information technology /

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Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert.

By: Zikmund, William GContributor(s): McLeod, Raymond; Gilbert, Faye WPublication details: J. Wiley 2003Subject(s): Customer relations - ManagementLOC classification: HF5415.5 | Zik.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.5 Zik. (Browse shelf (Opens below))	Available		H007663
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.5 Zik. (Browse shelf (Opens below))	Available		H007664

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Previous	HF5415.5 Web. Market-driven management : how to define, develop, and deliver customer value /	HF5415.5 Zei. Delivering quality service : balancing customer perceptions and expections /	HF5415.5 Zik. Customer relationship management : integrating marketing strategy and information technology /	HF5415.5 Zik. Customer relationship management : integrating marketing strategy and information technology /	HF5415.5 Bel Take their breath away : how imaginative service creates devoted customers /	HF5415.5 Con SuperSTAR customer service : it's all about C.A.R.E. /	HF5415.5 Coo Customer care excellence : how to create an effective customer focus /	Next

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