(The) future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy.

By: Prahalad, C. KContributor(s): Ramaswamy, VenkatPublication details: Harvard Business School Press 2004Subject(s): Competion | Customer relations | Customer services | Strategic planning | Economic value added | Success in businessLOC classification: HD41 | Pra.
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