Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Bearden, William OContributor(s): Ingram, Thomas N.; LaForge, Raymond WPublication details: McGraw-Hill/Irwin 2004Edition: 4th edSubject(s): Marketing - United StatesLOC classification: HF5415.1 | Bea.
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