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Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt with Tim Phillips.

By: Humby, CliveContributor(s): Hunt, Terry; Phillips, TimPublication details: Kogan Page 2003Subject(s): Customer loyalty programs - Great Britain - Case studies | Tesco (Firm) - HistoryLOC classification: HF5415.525 | Hum.

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