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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By: Kotabe, MasaakiContributor(s): Helsen, KristiaanPublication details: J. Wiley 2004Edition: 3rd edSubject(s): Export marketing - Management | International business enterprises - ManagementLOC classification: HF1415 | Kot.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF1415 Kot. (Browse shelf (Opens below))	Available		H001099
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF1415 Kot. (Browse shelf (Opens below))	Available		H001081

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Previous	HF1414 Com Competitiveness of the ASEAN countries : corporate and regulatory drivers /	HF 1414 Low (The) collaboration economy : how to meet business, social, and environmental needs and gain competitive advantage /	HF1414 Por On competition /	HF1415 Kot. Global marketing management /	HF1416 Alb. International marketing and export management /	HF1416 Alb. International marketing and export management /	HF1416 Arn. (The) mirage of global markets : how globalizing companies can succeed as markets localize /	Next

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