Marketing across cultures / Jean-Claude Usunier.
Publication details: Financial Times/Prentice Hall 2003Edition: 3rd edSubject(s): Export marketing - Social aspects | International business enterprises - Social aspects | Intercultural communicationLOC classification: HF1416 | Usu.| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF1416 Usu. (Browse shelf (Opens below)) | Available | H005608 |
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| HF1416 Jea. Global marketing strategies / | HF1416 Pal. (The) essence of international marketing / | HF1416 Rea. Readings in global marketing / | HF1416 Usu. Marketing across cultures / | HF1416 Alo Global marketing : contemporary theory, practice, and cases / | HF 1416 Baa International marketing / | HF 1416 Baa International marketing / |
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