Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

By: Schultz, Don EContributor(s): Kitchen, Philip JPublication details: Palgrave 2000Subject(s): Export marketing | Export marketing - Management | Communication, International - ManagementLOC classification: HF1416 | Sch.
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HF1416 Sch. (Browse shelf (Opens below)) Available H001824

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