Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, John E. Gamble, A. J. Strickland.

By: Thompson, Arthur AContributor(s): Gamble, John E.; Strickland, A. JPublication details: McGraw-Hill/Irwin 2004Subject(s): Strategic planning | Industrial management | Conglomerate corporations - Management | Strategic planning - Case studiesLOC classification: HD30.28 | Tho.
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