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Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne.

By: Christopher, MartinContributor(s): Payne, Adrian; Ballantyne, DavidPublication details: Elsevier Butterworth-Heinemann 2002Subject(s): Relationship marketingLOC classification: HF5415.55 | Chr.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.55 Chr. (Browse shelf (Opens below))	Available		H007675
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.55 Chr. (Browse shelf (Opens below))	Available		H007676

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Previous	HF5415.55 Bat. Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance /	HF5415.55 Bla. Customer equity : building and managing relationships as valuable assets /	HF5415.55 Bru. Relationship marketing : management of customer relationships /	HF5415.55 Chr. Relationship marketing : creating stakeholder value /	HF5415.55 Don. Strategic market relationships : from strategy to implementation /	HF5415.55 Ega. Relationship marketing : exploring relational strategies in marketing /	HF5415.55 Fos. Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /	Next

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