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Strategic marketing management : a means-end approach / Mark E. Parry.

By: Parry, Mark EPublication details: McGraw-Hill 2002Subject(s): Marketing - ManagementLOC classification: HF5415.13 | Par.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.13 Par. (Browse shelf (Opens below))	Available		H004973

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Previous	HF5415.13 One. Developing a winning J. I. T. marketing strategy: the industrial marketer's guide /	HF5415.13 Pal. (The) marketing strategy desktop guide /	HF5415.13 Par. Developing successful marketing strategies : AMA marketing toolbox /	HF5415.13 Par. Strategic marketing management : a means-end approach /	HF5415.13 Pet. Marketing management : knowledge and skills /	HF5415.13 Pet. Marketing management : knowledge and skills /	HF5415.13 Pro. Marketing management : integrating theory and practice /	Next

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