(The) social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gurhan-Canli and Joseph R. Priester.

By: Bagozzi, Richard PContributor(s): Gurhan-Canli, Zeynep; Priester, JosephPublication details: Open University Press 2002Subject(s): Consumption (Economics) - Social aspects | Consumers - PsychologyLOC classification: HB801 | Bag.
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