Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Publication details: McGraw-Hill/Irwin 2007Edition: 7th edSubject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Bel.| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5823 Bel. (Browse shelf (Opens below)) | Available | H003313 | |
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Open Book Shelf
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HELP UNIVERSITY (HU) New Materials Shelf | HF5823 Bel. (Browse shelf (Opens below)) | Available | H003314 |
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