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Strategic brand management / Richard Elliott, Larry Percy.

By: Elliott, RichardContributor(s): Percy, LarryPublication details: Oxford University Press 2007Subject(s): Product management | Strategic planningLOC classification: HF5415.15 | Ell

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Item type	Current library	Call number	Status	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.15 Ell (Browse shelf (Opens below))	Available	H012561
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.15 Ell (Browse shelf (Opens below))	Available	H012562
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.15 Ell (Browse shelf (Opens below))	Available	H007431

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Previous	HF5415.15 Bro. Competitive marketing strategy : dynamic manoeuvring for competitive position /	HF5415.15 Bro. Competitive marketing strategy : dynamic manoeuvring for competitive position /	HF5415.15 But. Product marketing for technology companies /	HF5415.15 Ell Strategic brand management /	HF5415.15 Ell Strategic brand management /	HF5415.15 Ell Strategic brand management /	HF5415.15 Gil Authenticity : what consumers really want /	Next

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