Strategic brand management / Richard Elliott, Larry Percy.
Publication details: Oxford University Press 2007Subject(s): Product management | Strategic planningLOC classification: HF5415.15 | EllItem type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5415.15 Ell (Browse shelf (Opens below)) | Available | H012561 | |
Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5415.15 Ell (Browse shelf (Opens below)) | Available | H012562 | |
Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF5415.15 Ell (Browse shelf (Opens below)) | Available | H007431 |
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HF5415.15 Bro. Competitive marketing strategy : dynamic manoeuvring for competitive position / | HF5415.15 But. Product marketing for technology companies / | HF5415.15 Ell Strategic brand management / | HF5415.15 Ell Strategic brand management / | HF5415.15 Ell Strategic brand management / | HF5415.15 Gil Authenticity : what consumers really want / | HF 5415.15 Law Product management for dummies / |
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