Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.

Contributor(s): Calkins, Tim | Kellogg School of Management | Tybout, Alice MPublication details: J. Wiley 2005Subject(s): Brand name products | Brand name products - Marketing | Brand name products - Management | Customer relations - ManagementLOC classification: HD69 | B7Kel
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