Corporate reputations, branding and people management : a strategic approach to HR / Graeme Martin and Susan Hetrick.

By: Martin, GraemeContributor(s): Hetrick, SusanPublication details: Elsevier/Butterworth-Heinemann 2006Subject(s): Personnel management | Corporate image | Brand name products - Management | Strategic planningLOC classification: HD59.2 | Mar
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