Strategic advertising management / Larry Percy, Richard Elliot

By: Percy, LarryContributor(s): Elliot, Richard | TitlePublication details: Oxford University Press 2001Edition: 2nd edSubject(s): Sales promotion | Advertising - Management | Strategic planning | Communication in marketingLOC classification: HF5438.5 | Per
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HF5438.5 Per (Browse shelf (Opens below)) Available H009807

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