Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 12th ed. 
 -  Pearson/Prentice Hall  2008 
<br/><br/>15048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Kot