Chitty, William <br/><br/>
Integrated marketing communications / 
William Chitty, Nigel Barker and Terence A. Shimp 
 - 1st Pacific Rim ed. 
 -  Thomson  2005 
<br/><br/>15095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing - Pacific Area<br/>Sales promotion - Pacific Area
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Chi