TY  - GEN
AU  - Chitty, William
AU  - Barker, Nigel
AU  - Shimp, Terence A.
TI  - Integrated marketing communications
AV  - HF5415.123 Chi
PY  - 2005///
PB  - Thomson
KW  - Communication in marketing - Pacific Area
KW  - Sales promotion - Pacific Area
N1  - 15095
ER  -