Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton 
 - 14th ed. 
 -  McGraw-Hill/Irwin  2007 
<br/><br/>15161 
<br/><br/> Includes CD-ROM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Etz