TY  - GEN
AU  - Upshaw, Lynn
AU  - Title
TI  - Truth : new rules for marketing in a skeptical world
SN  - 9780814473764
AV  - HF5415 Ups
PY  - 2007///
PB  - AMACOM
KW  - Marketing
KW  - Marketing - Decision making
KW  - Integrity
N1  - 15177
ER  -