McDonald, Malcolm <br/><br/>
Marketing plans : how to prepare them, how to use them / 
Malcolm McDonald 
 - 5th ed. 
 -  Elsevier  2002 
<br/><br/>15248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing - Planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Mac