Dibb, Sally <br/><br/>
(The) marketing casebook : cases and concepts / 
Sally Dibb and Lyndon Simkin 
 - 2nd ed. 
 -  Thomson  2001 
<br/><br/>15284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Case studies
<br/><br/><label>LC Class. No.: </label>HF5415  / Dib