Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller 
 - 12th ed. 
 -  Pearson/Prentice Hall  2006 
<br/><br/>15357 
<br/><br/><label>ISBN: </label>9780131968530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Kot