Gilmore, James H. <br/><br/>
Authenticity : what consumers really want / 
James H. Gilmore, B. Joseph Pine 
 -  Harvard Business School Press  2007 
<br/><br/>15398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Consumer behavior<br/>Consumers' preferences
<br/><br/><label>LC Class. No.: </label>HF5415.15  / Gil