TY  - GEN
AU  - Gilmore, James H.
AU  - Pine, B. Joseph
TI  - Authenticity : what consumers really want
AV  - HF5415.15 Gil
PY  - 2007///
PB  - Harvard Business School Press
KW  - Product management
KW  - Consumer behavior
KW  - Consumers' preferences
N1  - 15398
ER  -