Post, Richard S. <br/><br/>
Global brand integrity management : how to protect your product in today's competitive environment / 
Richard S. Post and Penelope N. Post 
 -  McGraw-Hill  2007 
<br/><br/>15433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Trademark infringement - Prevention<br/>Product counterfeiting - Prevention<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD69  / B7Pos