TY  - GEN
AU  - Post, Richard S.
AU  - Post, Penelope N.
TI  - Global brand integrity management : how to protect your product in today's competitive environment
AV  - HD69 B7Pos
PY  - 2007///
PB  - McGraw-Hill
KW  - Brand name products
KW  - Trademark infringement - Prevention
KW  - Product counterfeiting - Prevention
KW  - Product management
N1  - 15433
ER  -