Aaker, David A. <br/><br/>
Developing business strategies / 
David A. Aaker 
 - 6th ed. 
 -  J. Wiley  2001 
<br/><br/>15586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HD30.28  / Aak